When doing SEO campaign for video, I’m asked often, what about embed video in email? The most effective way to do it currently, the technology isn’t quite there yet, you must really just take a screen shot of the video with the play button. From the video it’s just an image that links thru to where your video is. That’s the simplest way to do it.
There are ways that you can do it with animated gifts and there aren’t many different things you can do but it’s still too clutzy. Over time I think it’s something that will glaringly catch up but at the moment it still is a touch old. You can post circulars in YouTube, you can send out messages on your channel page and you may also send out e-mails to your subscribers. So that’s another way to get more views.
You want to inspire people. A nice example of people being inspired to comment, fave and thumbs up is go check out What the Buck show. That sure is a really good example of someone who uses YouTube annotations to inform people at the end of their best viral marketing video, hey, give this the thumbs up, hey, add a comment. If you are making something specifically to be for YouTube and that’s the only reason you are using it, perhaps your end result or your target is to get subscribers, maybe your action call at the end of the video is ensure you subscribe to this video.
YouTube does permit you to use their annotations area to implant links into your mpgs but they may only let you insert links that relate to other areas on YouTube. So you can link to your subscribe page, you can link to another video, you can link to things within the YouTube property, but they will not let you link external of that. What you can do is encourage folks to sign up to your channel and again, that’s going to help you do well.
Another method to get some traffic is video responses say for internet marketing reviews. I don’t really use that so much but when people comment, it appears directly underneath the video and then when you do a video response which is like doing a comment, but a video. You can do a video reply to someone else’s video and it seems above all the comments. So it’s right up the top.
It’s a truly good way to maybe piggyback on current stories events and things that are going down, videos that are getting high perspectives. Maybe you post a video comment on those videos because they are getting lots of traffic and you could draw some to you.
Commenting on other people’s videos is another technique to get links back to your channel page apart from decing to embed video in email. By commenting, you are getting a ‘do follow’ back to your internet site. So most things on YouTube are all don’t follow. When you link off site, you don’t get credit for that backlink to your website but when you are commenting, you’re sending that link love back to your YouTube channel. So comments are good but that’s possibly something you’d get outsourced.