I always look at the same three things when evaluating a multilevel marketing business, the product, the company and the marketing materials. By using the same system consistently I find it easier to make objective assessments about a given program or product.
Since I’m focus on marketing materials, specifically the Ardyss brochures, in this article, I will only be discussing the products and company briefly.
To start with there is not an Ardyss product, or a few, no there are lots of Ardyss products. They have three lines, their reshaping garments, their skin care products, and their health supplements.
Ardyss has a catalog that is diverse which is certainly helpful, but two of those product lines are in fiercely competitive industries. A unique product is always preferable, but not essential.
The company Ardyss has been operating for over 20 years if you go back to the small business that would eventually become the Ardyss Corporation. They started with their body reshaping garments, which means they have got tons of experience in that field under the belt, a definite “plus.”
Most importantly for this article though are the marketing materials Ardyss makes available. They offer a number of brochures for distributors to use both as hard copies and in digital mediums such as .pdf files that can be accessed from a website.
Testimonials are always popular in multilevel marketing because of the power they can have to persuade customers, but you have to make sure that any testimonial you use is sincere. Fabricated testimonials are of little value as they wind up being duplicated ad nauseam and ultimately shatter the trust necessary when courting customers and prospects over the internet, which is why the Ardyss brochures can be so useful, they focus on the products.
Ultimately success in any MLM Business is going to depend on your ability to develop your own effective marketing strategy and materials. The Ardyss brochures are useful, but without understanding the general principles of marketing you will never experience real MLM success, no matter how good the brochures might be. Make certain that you take the time to research these concepts for yourself if you want to try your hand at multilevel marketing.